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State of survival lucky hero fragments12/25/2023 ![]() All in all, more than 600,000 players pre-registered. ![]() Along with the campaign, a promotional video was released as well. Let’s dig in! Piquing interest in Japanīefore the release in Japan, players were invited to pre-register with a campaign promising progressively better rewards for all registrants the more people sign up. In this blog post, we’ll take a closer look at how the game was marketed, what’s different for the Japanese release, and what kind of localization efforts were made to make this success possible. With its new launch, State of Survival has now established a good footing among the top 10 4X-titles on the Japanese mobile gaming market. The game has more than doubled its revenue on the Japanese iOS market during the short time the localized version has been live. Graph from GameRefinery SaaS dashboard.Īs the graphs above illustrate, the improvement is clear and significant. He's trying hard to resolve problems with his words instead of his guns.State of Survival’s (Japanese version) iOS revenue after launch, showing a serious improvement to before. He's no longer the boss and has been forced to learn how to be more patient. He was fortunate in not having to start from scratch on his own. Surprisingly, he was not very upset when the Outbreak took everything away from him. Updated description: As the owner of a sprawling nightclub and a central figure in the arms trade, Ray was just about the closest thing the criminal underworld had to a king. Saying that his idea of being patient is not quite the same as everyone else's. He understands it's a different world now and tried to be patient with other survivors. Pre-outbreak, Ray had gotten used to people following his orders. His hawk, Rolex, is the only member of his exotic pet collection he was able to rescue and the pair have developed a very strong bond. While the club brought in a respectable haul of cash, it also served as a front for his far more lucrative firearms racket which came in particularly handy following the outbreak. ![]() Ray Jackson was the eponymous owner of the popular Ray's nightspot in the fallen capital. ![]()
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